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Atlanta Case Study

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Presentation

Atlanta S.A. with 34 brands (Kellogg’s, Pringles, Henkell, Duracell, Twinings etc.), 23 distribution points and 120 employees has been active since 1965 representing and distributing fine products throughout the Greek market.

After 55 years of excellent business activity and seeing the rapid developments due to covid-19, it decided to act immediately on the challenge of finding a solution for the universal training of its staff in: Sales, Negotiation, Sales Forecasting, use of new digital tools, communication and telework management.

PROJECT DETAILS

CATEGORY: Β2Β

Platform: E-Learning VIP Room

The challenges

Speed in finding a solution is crucial, as the company belongs to an industry with high demand (due to covid-19).

Vendors across the country are driving up the cost of traditional education to prohibitive heights.

The sheer volume of knowledge inevitably leads to the search for easy-to-assimilate solutions.

Delay in the movement of information (due to covid-19) to and from headquarters takes away from the efficiency of any trading operation.

Isolation of employees from the company (due to covid-19), and from each other, creates insecurity and uncertainty for employees and leads to an inability to align with the company’s goal.

The lack of an organised training department makes it impossible to develop courses internally.

Pringles

Kellogg’s

Duracell

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